At 1968 few smart guys funded the “Club of Rome”… For some
people they sought it is a kind of secret society like the P 2 Lodge…
It is not.
The people gathered in Rome have tried to give a vision for what will happen
in the next 30 years.
They were trying to find answers for the challenges of
our World.
In 1972 a book was issued “The limits of Growth”…
205 pages, short, understandable language and visionary.
The group of scientists of the Club of Rome took a computer
model and tried to anticipate what will happen in the future in next 30 years.
At 2000 it turned out, that they have in fact estimated the
World’s conditions with amazing accuracy.
There is something changed since that book was published –
people or let’s say “the general public” started to be aware, that our natural
resources are limited and our growth is not endless.
What would an ordinary person do in this case?
Option 1. They would start to use the resources with more care.
Option 2. They would try to grab as much of it as
possible, just to make sure they do not need to care.
You may guess, we shall talk a bit about option two...
But before that,
I owe you a nice picture of James Bond with her Majesty. My
favourite was Roger (Moore), but he was not as lucky.
He in fact did not go
for it… Why I talk about this?
A picture with Her Majesty is also a limited
source. Limited both in time and also in chances to get it. And this lucky
bastard Daniel (Craig) managed to get the photo with her. A good photo…
It happened to me, that I opened up an ages old Milka
chocolate which somehow managed to disappear in our fridge for years… Than I
looked on to the packing and started to
wonder – where is that good old Milka from Suchard? Mr. Suchard (in fact not him, but my father,
who brought to me this chocolate) caused some really happy hours in my early life…
So I started to wonder what happened to him?
He is history since 1884…. And his name survived him nearly by 100 years. It disappeared only at 1990.
As I was reading this story, I found a lot of names, takeovers
and plenty of interesting data.
And about the biggest competitor of the same Milka.
And something related
to our limited sources and our main topic as well.
There is a big – big company. In fact the biggest of its
kind in the world!
Here comes my favorite:
Nestlé
Is the world's leading nutrition,
health and wellness company.
Good Food, Good Life!
I agree with that in general. But can we agree with that in
connection with this big boy?
Yes, they also started with chocolate business. Than
something, the today’s adult generation might remember.
What a lovely scene! The bird mum feeding her small children!
Breast Milk and baby milk.
Yes! Yes! Yes!
It took a decade in America to find out, that the breast-feeding by mother cannot be substituted by anything else. They also released that the necessity of
breast-feeding should be advertised on every corner on the cost of these
smarty milk powder producers!
So from 70th in America people and companies
realised how damaging is to implicate, that you can substitute breast feeding
by some powders…
Nestlé learned the story very well!
But it makes no
problem for them to conquer new markets and to put most of the developing
countries into the same trap, which America already gone through!
We learned the same story repeating again and again… First
in the 80s behind the “iron curtain”, than they went further to Russia, than the
90’s become the golden ground in China and South Asia….
Everywhere the same scenario… Smiling sexy mum, smiling fat
child, feeling of freedom. Than the “whisper campaign” – if you breast feed,
your breast will look ugly… Give your child the powder! Your child will grow
bigger, smarter, and prettier!
This particular advert from Armenia suggests, that it gives "Safe protection for the baby". The safe protection for the baby is the milk form the mother! And this is known over 50 years already!
After the good work of the company it will take long years to realise, that it is all a
big bluff and another long years to talk back the mothers to do, what they have
done for thousands of years. But the damage is done! Those guys who had no
chance of having real mother’s real milk are having significant disadvantages
to those, who did have the “luck”, so their mothers were not brainwashed by a
nice big milk company’s advert.
But this is just a short episode – we go further!
The same Nestlé realised that they need to go into
something, which shall make their business blooming forever!
They cannot depend
on some crazy doctors, who after 10-15 years of their dominance on milk powder
market want to save the health and the pocket of their crazy nation and will go against their
milk products… This is not enough stable business!
So what is the main substance of the human being, of the
flora and fauna on the Earth?
H2O – yes – water…
It is everywhere, but it is also nowhere.
So Nestlé just collected whatever they could collect… From all over the world!
I must admit, even myself I got shocked reading this list…
over 70 brands…
You must see the whole list:
1
|
21
|
41
|
61
|
|||||
2
|
22
|
42
|
62
|
|||||
3
|
23
|
43
|
63
|
|||||
4
|
25
|
44
|
65
|
|||||
5
|
26
|
45
|
66
|
|||||
6
|
27
|
46
|
67
|
|||||
7
|
28
|
47
|
68
|
|||||
8
|
29
|
48
|
70
|
|||||
9
|
30
|
49
|
71
|
|||||
10
|
32
|
50
|
||||||
11
|
33
|
51
|
||||||
12
|
34
|
52
|
||||||
13
|
35
|
54
|
||||||
14
|
36
|
55
|
||||||
16
|
37
|
56
|
||||||
17
|
38
|
57
|
||||||
18
|
39
|
58
|
||||||
19
|
40
|
59
|
||||||
20
|
60
|
So, find your own favorite brand and I am sure you will find
no matter where you live and listen carefully.
A number of these brands are sitting on a limited source. A
well or spring or a lake…
So what is the problem?
a/. Several times Nestle was found guilty about over exploiting
their water sources;
b/. Then in addition to this, they were lying to their
customers about the source, and were selling water, which was nothing to do
with the declared source.
You can read many things about them, just put the three magic
words “Nestle + water + scandal”….
Or you can do what I have done -
Take your favourite brand.
I just took mine, it is marketed under the name of “Theodora”. I must admit, I like it very much!
Look at this lovely picture!
The spring was found at 1907. At Kali Basin (Hungary), which
is part of Balaton Lake’s upper land.
The factory started to bottle this water from 1998. Few years
later they have opened another well.
When I was searching for some geographical info on the net,
the first article appeared is, that the
extensive exploitation of the wells by Nestle is drying out the basin itself,
which is a relatively closed, very unique small ecology system… (This is
available only on Hungarian http://magyarnarancs.hu/belpol/a_kekkuti_asvanyviz_rt_es_a_kali-medence_vizkeszlete_ki_szarad_a_vegen-61488)
You think anything happened? Nestle gave the usual
explanation – draught… And those hungry Hungarian boys were happy to get this
as an answer…
Draughts – and during this draughts the exploitation of the
wells went up 10 times. People were thirsty right?
Anything else happened? Nothing… In fact the company built a
nice box on the place of the original well and made sure, that you can get out
no more then a bottle of water in half an hour;
By the Hungarian laws, they must give access to a natural
spring… Hmmmmm……
But at least we can
say, that Nestle keeps with its tradition, to exploit its water sources until
the last drop…
Do not misunderstand, this is not in Gobi or not in Nevada,
this is the Kali Basin, from where my favourite mineral water comes... Hungary 2011 October.
So what else Nestle was doing?
-
spreading false information;
-
cheating their customers;
-
spying on other organisations;
The same company by the way believes, that “Access to the water should not be a public
right”.
They can think so, after selling over USD 100.000.000.000 (I
help you again – it is 100 billion dollars) bottled water…
They are a modest company. On some of their bottled water
they make
53
million percent profit.
Not a joke and not a mistake. This is how you can make money
on limited sources… And the correct figure is: 53,908,255%
It is might
not too late to ring some small or bigger bells and think over what and how to
do in the future and the benefits of our Global Society…
If one company can practically hold the throat of the half
of the World, than it might makes some risks for all of us.
Especially if this company behaves like they are right in
the middle of a full-scale war!
If a company behaves like this, than how their nations behave?
And the message from the White House is clear:
"We have to do everything we can
to encourage the entrepreneurial spirit, wherever we find it. We should be
helping American companies compete and sell their products all over the world.”
I let you think about this…
I have to say sorry! At this time I wanted to talk much more about limited sources on our Earth, and about how nations and the Global environment behave.
But in a sudden moment I just bumped into this Nestle stories, which I could not leave unnoticed..
I am sure some of you heard about this, however Nestle itself makes sure to cover as much as possible of bad publicity about them.
The Kali Basin in Hungary I have visited as a school boy, when I was about 12 or 13 years old.
Anyone goes there frequently can notice, that it is drying out slowly and steadily for the last 15 years.
Still, to find some study or some reliable source is really hard. In general people get silenced very efficiently. You know, Hungary is a small country. With not much natural resources... Water is one of those rare sources they got... So they try to sell, whatever they have. And leave the consequences for the future generations..
Usual scenario, where a big global player can feel confident and strong...
And I leave you with the following sentence
“If Good exists, I hope he got a good excuse”
Woody Allan
Just for fun, I would propose to the Nestle guys a new logo... Much more suitable for their real activity:-)).. Three birds, but not feeding each other, but taking from others:-))
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